Business writers like to use the words ‘high’ and ‘low’
indiscriminately. Numbers can be high or low, but physical things such as ships
can’t (except in the Panama Canal locks). Similarly, they use the verbs ‘rise’
and ‘fall’ – the process of becoming high or low – too much. If you use such
words for things other than numbers, you give the impression that you aren’t
thinking about the real world.
