Leveraging your customer experience

There are plenty of companies like Nunwood, using jargon to impress and doing just the opposite. Still, Nunwood is a particularly juicy example.

I found myself exposed to the company's incredible self-delusion in April, when I filled in a survey it had created for my gas and electric company. I looked at its website and found enough there for a whole blog post about meaningless, corporate jargon.

More recently, I looked at the company's Twitter feed. This was too good not to share.

Corporation-speak: a phrasebook

A new language for addressing the public has evolved in recent decades. It has no official name, but its most essential feature is insincerity. It began as a dialect of English, but it passes the test of being a separate language because it is now incomprehensible to English speakers.

There are two main dialects of this new language: 'Bureaucratic Obscurantism' and 'Corporate Bollocks'.